MEDIA ADVISORY: Live Fundraising Event Involving 100 Artists to Raise $100,000
Times Square Art Square and the New York Foundation for the Arts Rally Local Artists in Support of Public Art & Hurricane Relief
14 DECEMBER 2012, NEW YORK, NY
Summary
TSAS, in partnership with NYFA, is rallying 100 local artists to each create 100 specially commissioned portraits in exchange for $10 donations. The event, called ‘Pledge a Sketch: An Artists for Art Square Sketchathon’, aims to generate 10,000 original works of art and raise $100,000 in a single day in support of Art Square 2013 and NYFA’s Emergency Relief Fund established for artists impacted by Hurricane Sandy.WHO: Times Square Art Square (TSAS) Foundation, New York Foundation for the Arts (NYFA), 100 local artists
WHAT: Pledge a Sketch: An Artists for Art Square Sketchathon
WHEN: Sunday, December 16th, 2012 , 9am – 11pm
WHERE: AlleyNYC 500 7th Avenue (at 37th), 17th Floor, New York, NY
TSAS, in partnership with NYFA, is rallying 100 local artists to each create 100 specially commissioned portraits in exchange for $10 donations. The event, called ‘Pledge a Sketch: An Artists for Art Square Sketchathon’, aims to generate 10,000 original works of art and raise $100,000 in a single day in support of Art Square 2013 and NYFA’s Emergency Relief Fund established for artists impacted by Hurricane Sandy.
AlleyNYC, a Midtown co-working space, is serving as the energetic hub for the marathon art event. Participating artist will begin sketching at 9am and attempt to complete their 100 portraits before 11pm in the evening.
Throughout the day, artists will have access to numerous resources to help further their own careers. Representatives from NYFA and other arts organizations will present on opportunities for artists. Companies such as IndieWalls will discuss the changing art market and scout artists for their own programs. A diverse group of professional curators, including Hrag Vartanian, renowned Editor in Chief of blogazine Hyperallergic, will offer one-on-one advisory appointments to artists.
The public is invited to commission portraits in-person at the live event or online through the TSAS website at http://artsquare.co/pledge/order. Online participants will receive digital copies of their portraits and have the option to receive original copies via postal mail.
Times Square Art Square Foundation (TSAS) is working to transform the world’s largest advertising space into the world’s largest exhibition space for one whole month each year. In addition to placing dedicated art installations on Times Square’s iconic billboards, the exhibition will invovle ground level installations, performance art, pop-up galleries, music, film and more. TSAS is committed to making art more accessible, creating opportunities for appreciation and education, and fostering a more meaningful cultural experience within the world’s most popular tourist destination.
The New York Foundation for the Arts (NYFA) was founded in 1971 to empower artists at critical stages in their creative lives. Each year we provide over $1 million in cash grants to individuals and small organizations. Artspire, our fiscal sponsorship program, is the largest and most established in the country and helps artists and organizations raise and manage over $3.5 million annually. Our NYFA Learning programs provide thousands of artists with professional development training and our website, NYFA.org, received over 1.5 million unique visitors last year and has information about more than 9,000 opportunities and resources available to artists in all disciplines.
Documents
About Times Square Art Square
About Times Square Art Square Foundation (TSAS): TSAS is working to transform the world’s largest advertising space into the world’s largest exhibition space for one whole month each year. In addition to placing dedicated art installations on Times Square’s iconic billboards, the organization's "Art Square" exhibition will involve ground level installations, performance art, pop-up galleries, music, film and more. TSAS is committed to making art more accessible, creating opportunities for appreciation and education, and fostering a more meaningful cultural experience within the world’s most popular tourist destination.